Activision has the people of a small town working on Call Of Duty games

the Call of Duty the machine can never stop. It has to keep pushing forward, through lawsuits, controversies and firings. Stopping would mean…well, we don’t know, because it never did. And to help keep the machine running, Activision now has more than 3,000 human souls working tirelessly on the publisher’s biggest and most successful video game franchise.

Like spotted by TweakTown at Activision annual report to investors, the publisher explains that more than 3,000 people are currently working on the popular military shooter franchise. This represents approximately 31% of its total currently employed workforce of approximately 9,800 people. Even wilder, that means almost half of the roughly 6,800 developers currently working for Activision are used to keeping the Call of Duty machine running. So many bodies sacrificed at the altar of hit markers and gun skins.

It’s no surprise to hear that Activision throws so many people on Call of Duty. The franchise has remained one of its few reliable hit games, consistently selling millions of copies each year and grossing billions of dollars. Last year, the publisher even took its Toys For Bob studio away from development Crash Bandicoot games to make it another support studio for Call of Duty Warzone. From this change, apparently, every studio owned by Activision is developing, to some degree, Call of Duty content or medium war zone– Related projects.

In the same annual report, Activision says it “is working on the most ambitious plan to Call of Duty history” and that he hopes for a return to the super-popular modern warfare series will help him recover from last year’s crisis with Vanguard call of duty. This entry underperformed according to Activision, a rare example of the machine stalling. Activision blamed the World War II setting for Avant-garde for its less than stellar sales, which is a weird excuse that seems to ignore the other great incident that happened last year.

Kotaku contacted Activision but did not hear back before publication.

Read more: Now New York City is suing Activision Blizzard

Last July, allegations of widespread sexual harassment and discrimination within the company became public following an investigation and lawsuit by the California Department of Fair Employment and Housing. Call of Duty: Vanguard wasn’t officially revealed until August, much later in the year than usual for the series, and the response from players and critics has been more subdued than in the past, largely because many don’t didn’t know how to react to the next big promotional campaign and video game launched by a company accused of years of worker mistreatment.

Then, at the end of last year, shortly after Avant-garde has been freed, The Wall Street Journal published a report directly implicating a Call of Dutdirecting y in an alleged wrongdoing within the company. All of this did enough damage to the company to damage its value and allow Microsoft to step in and begin the process of buying out the publisher.

So it seems more than ever that Activision needs the Call of Duty machine to keep running, even if it has to throw everyone and their families on the machine to do so. Call of Duty can’t stop.

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