CarePatrol Founder to Launch Majestic, Senior Franchise Company


The founder of a large retirement placement service is co-launching a new franchise business – but this time for small retirement homes.

CarePatrol founder and former CEO Chuck Bongiovanni is co-founding a new company called Majestic Residences, with the intention of creating a franchise company focused on nursing homes ranging from six to 16 units each. The new Phoenix, Arizona-based company is targeting October for its full launch and plans to have around 50 franchisees under its banner in its first year.

“We want to organize our homes on one page and under one brand to be a force in the market and to gain recognition for retirement homes,” Bongiovanni told Senior Housing News. “They’ve been around forever, but they’re not always recognized as part of the continuum of care for the elderly. “

Bongiovanni will remain a minority owner of CarePatrol, which operates on a franchise model, as well as its sister franchise companies Best Life Brands, home care provider ComForCare and Blue Moon Estate Sales. All three brands are supported by a private equity investment from The Riverside Company. Bongiovanni’s wife, Becky Bongiovanni, has taken over the reins of CarePatrol as brand president.

The co-founder of Bongiovanni in Majestic is Gene Guarino, who heads the Residential Assisted Living Academy. Based in Arizona, the organization helps entrepreneurs create their own assisted living community.

“I have all the franchise experience, but I had no one with the operations,” said Bongiovanni, recalling how the business was formed. “Gene teaches people how to start residential care homes… so he has that operational expertise, and it’s like second nature to him. “

Seeing how different senior citizen housing companies have responded to Covid-19 has helped shape Bongiovanni’s vision for his new business. While large operators of retirement homes had a ladder to deal with the deadly disease, he noticed that operators of small homes were mostly on their own, even though they were clinically successful in mitigating the pandemic.

“A lot of big box companies responded very, very well, and part of it was that they had communication and they had a ton of people,” Bongiovanni said. “And then I thought about the small residential houses and what they must have felt like on an island. “

Under the Majestic Residences model, franchisees will have several options to get into the small retirement home business. One is to convert a small existing community to a franchise location, and another is to own a community without operating it. Yet another option will give franchisees the ability to operate, but not own, a small retirement home – and Bongiovanni hopes this will spur existing small-house operators who want to expand but cannot do so. a number of reasons.

“We’re going to be able to connect them to a network of investors who will actually buy homes for them,” Bongiovanni said. “And then they would come and rent and operate the houses.”

Converting an existing home will incur a franchise fee of $ 10,000, and suppliers can keep their original brand intact, with the exception of a small mention of Majestic Residences. For franchisees who currently do not have a cottage community, the franchise fee is $ 60,000.

Franchisees under the Majestic Residences banner will also pay a 6% royalty to cover items such as back office services and branding. Franchisees will be able to rely on Majestic Residences for operational best practices, infection control, programming and technology. And the company can guide newcomers to the industry through the development process, including site selection and licensing.

The model is similar to other small home franchise companies, such as BeeHive Homes, based in Boise, Idaho, which has 216 senior small home franchises across the United States. BrightStar Senior Living is another player in the senior franchise business. Gurnee-based BrightStar Care is one of the nation’s largest home care franchises and is currently expanding a franchise-based assisted living and memory care model.

While some might be dissuaded from starting a small home franchise business for the elderly during a pandemic, Bongiovanni was not. Instead, he believes the new company can offer much-needed support to existing small house operators who feel isolated because of Covid-19.

“These houses have been islands for so long, but I think they really want to be part of something,” Bongiovanni said. “So we’re going to give them community and unity, and great support and other things that they’ve never had before. “

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