Munich-based CRM startup raises 11 million euros to bring small businesses into the IoT era


Munich start-up remberg raised €11 million in Series A funding to develop a new generation of CRM software. The tour was led by Up early with participation from previous investors, including speedinvest and Fly Ventures. As a sign of support, angel investors include the founders of Celonis, Person, UiPath, KonuxComment and many others also participating in the round.

The new capital will mainly be used to further develop the sales, product and engineering areas.

Created in August 2018 by David Hahn, Julien Madrzak, Hagen Schmidtchenand Cecil Wöbker in Munich, remberg essentially develops the CRM process to offer customers a solution to digitize the processes around their equipment, such as machines, buildings and vehicles, the basis of the Internet of Things (IoT) era. .

While the CRM process is centered on the person, i.e. customers and contacts, remberg’s offering also includes the ability to focus on location. As such, according to the startup, existing customers are already managing “several hundred thousand.” machinery, systems and equipment.

“The first step is to move from Excel and paper to a digital solution in the cloud,” explained CEO Hahn. there is no need for predictive maintenance and IoT yet.”

The service is so compelling that a number of unicorn founders have pledged their support.

Founder of Personio Hanno Renner commented: “We quickly saw parallels between Remberg and Personio. Before we could start HR automation, we also had to get rid of Excel, for example for vacation periods. For remberg to unlock the potential of IoT, core processes like service must first move away from paper, small and medium businesses in particular are missing the basics, and that’s exactly what remberg understood.

Early risers Dr Hendrik Brandis added, “remberg is completely rethinking customer-centric processes – starting with products and things, not parts, such as customers. This opens up entirely new possibilities for mapping complex relationships across different industries, especially with regard to the upcoming widespread IoT connectivity.

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