Summerfield Candle Co. Birthplace of the small town of Summerfield, North Carolina

Summerfield, NC, Jan. 28, 2022 — (PR.com) — As many young professionals adjusted to working from home and had to be isolated from their previous routines, two Summerfield, NC, craftsmen saw it as a moment to get inspired and create Summerfield Candle Co. Christian Bessey and Samuel Fahnestock, who grew up in Summerfield, North Carolina, came together to build something their hometown could be proud of. A high quality eco-friendly candle brand that features graphics and designs inspired by the simplistic country town of Summerfield.

The scented candle market is expected to grow by $1.81 billion between 2020 and 2024 (Businesswire, 2020). Christian Bessey (founder) said market size and expected growth was motivating but not the reason why they decided to start a candle brand. Christian goes on to break down some of his ideas: “Of course the numbers give reason to believe that we could be part of a growing industry, but at the end of the day, we love creating and making products. We’ve seen the candles as the perfect product. we could create a brand. We plan to develop more products and merchandise that also represent the great city we come from. Candles have a unique way of setting a mood and creating an experience for any environment.We set out to create a candle that brings people an experience.Our natural and earthy scents help in this aspect and we use all natural soy waxes and each candle is hand poured so that the quality be superior.Our consumers can be sure they are buying the best soy candle they can for our prices and it gives them peace of mind when the purchase of our products. When I’m miles from Summerfield, I can light one of our candles and become centered. Ultimately, there are too many brands to choose from, so the more authentic you can be, the better. I truly believe consumers can feel the quality and character of our Summerfield Candle Co. brand and that was our goal when we started. There are a lot of advantages to growing up in a small town like Summerfield. A tight-knit community provides support and a sense of family. “Summerfield showed me how important family and friends are. When you drive around town, you see small businesses supported and cherished. These small businesses started putting food on their family’s tables and building community. I see everyone who also grew up in Summerfield as part of my family and part of this brand. Summerfield and small towns also taught me that less is more. There are fewer distractions that take you away from what’s really important, which is the people around you. The COVID-19 pandemic has similarly helped eliminate a lot of distractions and allowed creativity to flow and for Sam and I to put it all together,” says Christian.

The two founders have worked together on side projects for years, but it was the authenticity they felt about the Summerfield brand that drove them to focus on this launch. Starting a business during the COVID-19 pandemic has resulted in issues they have faced such as supply chain delays and supply issues. All entrepreneurs need to find the good in the early battles of business creation and learn from the risks. Christian describes the partnership dynamic between him and Sam as a collaborative team between two people with different strengths who lean on each other to cross milestones. Christian has leveraged his past sales experience and digital marketing jobs to build his online presence and introduce himself to retailers without the need for external hires or outsourcing. Sam adds, “We haven’t shared much of our story online yet, but we can’t wait to share more about our inspirations and what got us here. Right now, we just have a lot of work to do. We have new scents and designs being added as we speak.” As pop-up markets and retailers are once again open and operational, Summerfield Candle Co. is building its presence in local markets as it expands from its online marketplaces. What started as an online brand is now in stores and local markets.

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